PGA’s Sandy Cross joins CaddieNow Advisory Board

Media Contact:
Jimmy Ervin


PGA’s Sandy Cross joins CaddieNow Advisory Board


Haymarket, VA (October 3, 2017) – Sandy Cross, the Senior Director of Diversity and Inclusion at PGA of America, has been named the newest member of the CaddieNow Advisory Board.  Her appointment is effective immediately.

Cross is a nationally-respected, industry professional and an admired advocate of promoting diversity and inclusion in the participation and business of golf.  Since 2014, she has overseen the creation and implementation of PGA programs that increased engagement of women, youth, and diverse populations.

Based at PGA headquarters in Palm Beach Gardens, Florida, Cross is charged with ensuring diverse and inclusive practices are embedded in the fabric of the organization, with particular emphasis on education and training, workforce diversification, supplier inclusion and community engagement.  She is also responsible for the PGA’s involvement in the U.S. Department of State Global Sports Mentoring Program, which supports the growth and participation of women and girls in sports around the world.   A native of Hamburg, N.Y., she previously served as PGA’s Director of Business Development, fostering partnerships and multi-million dollar agreements between the association and many national, blue-chip companies.

“I am pleased and proud to become a member of the CaddieNow Advisory Board,” Cross said. “I am passionate about making golf more inclusive from a participatory, as well as a workforce perspective. Embracing new technologies and the ‘gig economy’ like CaddieNow is a great way to bring more consumers, especially Millennials, into the game and into the golf industry’s workforce.”

“We are very honored to welcome Sandy to our Advisory Board,” said Dave Cavossa, CaddieNow Founder and CEO. “To have someone of her caliber join our board speaks volumes about our commitment to engage more youth in golf.  We are excited to have her counsel and expertise as we grow and assume a leadership position in golf.”

The Advisory Board provides strategic guidance and support to management for the overall direction of the business.  The board is comprised of experienced professionals representing a variety of perspectives relevant to the CaddieNow mission and business model.  Cross provides invaluable knowledge that will help propel the business in its mission-critical activities in the areas of inclusion and diversity.

CaddieNow is a shared-economy app, in the model of popular ride-sharing services like Uber and Lyft.  The user-friendly marketplace is gaining popularity in the industry given how easy it is for golfers to book caddies, for caddies to find work, and for courses to offer caddie services.

Since it was founded in 2015, CaddieNow’s stated mission has been to bring caddies back to the game and make them accessible to golfers of all skill levels at lower cost at any course in America.  The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and entry to multiple courses as caddies.

To use the service, golfers simply download the free CaddieNow app, which is available for iPhone and Android devices, and register.  After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their looper, who will meet them at the course.  Fees range from $20 – $120, plus tip, depending on the golfer’s desired level of caddy experience.  CaddieNow offers four levels of caddie service: JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER. The company currently has agreements with 70+ courses in six states and operates on 30 additional courses for special events.  The numbers in both those areas are quickly growing.

About CaddieNow

CaddieNow is the nation’s leading virtual service platform matching golfers and caddies.  The company’s mission is to bring caddies back to golf by making them easily accessible to golfers of all skill levels at any course in America.  CaddieNow has created a shared-economy app — in the model of popular ride-sharing services such as Uber and Lyft — that pairs golfers who want a caddie with an available looper in their area at affordable prices.  Founded in 2015, CaddieNow is headquartered in Haymarket, VA.  To download the free app or for more information go to