Executive Team


Dave Cavossa

Founder and CEO

 Prior to CaddieNow Dave led small, medium and large businesses during 15 years in the telecom industry.  During his eight years at Harris/CapRock Communications Mr. Cavossa served in multiple leadership roles including Vice President, General Manager of Harris CapRock’s Government Solutions business unit where he oversaw the direction and growth of a $200M+ business. He also served as VP, Sales and Business Development, VP, Operations and VP, Government Affairs.  Previously, Mr. Cavossa spent six years at the Satellite Industry Association (SIA), where he led the trade association as Executive Director. 


Mike Aldrich

Co-Founder, COO

Mike is a PGA Certified Member, a status that less than 1% of PGA Members have achieved. Mike started playing golf in his hometown of West Hartford CT at 7 years old with his father and grandfather. He birdied his 6th hole of golf to kick off his competitive golf career. Mike worked as a green-grass PGA Professional for 20 years, with a track record of driving participation and revenue. Five years ago, Mike was hired by the PGA of America to consult with his fellow PGA Professionals and help them increase consumer engagement in the game of golf.     


Jimmy Ervin

CMO at CaddieNow
President & CEO at Velocity Communications

Jimmy Ervin has over 20 years of experience in the marketing and communications industry. In 2003 Mr. Ervin founded Velocity, a sales and marketing consultancy, which assists brands with experiential marketing and strategic growth programs. Mr. Ervin holds a BA in Economics from the College of William & Mary; and is active in the event marketing industry serving on the board of the Corporate Event Marketing Association and as a speaker at local universities. He is passionate about supporting youth focused causes and youth initiatives. Mr. Ervin is a lifelong golfer and lives in Washington, DC with his wife and three children.


Paul Ratcliffe

Legal Counsel at CaddieNow

Paul is an experienced Corporate, Intellectual Property, and Litigation Counsel delivering critical legal advice and guidance to individuals and companies of all sizes.  He primarily counsels technology companies in the areas of complex agreements, dispute resolution, software licensing, joint developments, patent and trademark prosecution and development, technology in and out licensing, partnerships, brand management, IP Plans and implementations, and IP legal strategies. Paul has had several entrepreneurial ventures as he was the CEO & Co-founder of Invequity Inc and CEO/COO of Patents.com. He also served as an adjunct professor with the Catholic University Columbus School of Law which also happens to be his alma-mater.


Dan Donohue

Director of Operations

Regional Lead, PA/NJ

Dan started caddying at the age of 12 at Whitemarsh Valley CC in Lafayette Hill, PA.  In 1996, Dan went on to the Senior PGA tour to caddie for as Gibby Gilbert, Gay Brewer, Lee Elder, Tommy Jacobs and Don Massengale. Dan passed the PGA Players Ability Test and returned to Whitemarsh Valley CC as an Assistant Professional.  Dan was Director of Outside Operations (Caddie Master) from 2004-2013 Later Dan started his own business and taught part-time at Ravens Claw Golf Club in Limerick, PA.  Dan’s father and uncles were all caddies and golfers in the Philadelphia Section, his father still works on the Champions Tour at the age of 85.  “Caddying is in my blood, and I look forward to bringing it to the next level of convenience for the golfers, the clubs, and especially the loopers.”


Shannon Kneisler

Marketing Manager
Regional Lead, DFW

Shannon has been in the golf industry for over 25 years as a, NCAA Division 1 player, LPGA Tour player, LPGA Class A instructor, writer, speaker and media personality.  Most recently her years have revolved around business acquistions, marketing and being an industry change agent for diversity and inclusion.   She credits her late father, Roger, in having the largest influence on her love for the game, he was often her tour caddie.  Her business and marketing  background managing cross-functional teams, circulation multi-channels, advertising strategies and operations are a passion for Shannon, similar to her love for golf.  

For the past fifteen years Shannon has traveled to over 80 countries sharing her comeback story and giving golf tips with Crystal Cruises.  

Her husband, Matthew, and five-year old son live in Fort Worth, Texas.  


Courtney Banks

Finance & Accounting Lead
Regional Lead, Illinois

Courtney formed an early connection with the game of golf at the age of 13 when he made the decision to become a caddie at Calumet Country Club, a course located in Chicago’s south suburbs.  This proved to be a wise decision as it eventually led to him being awarded the Charles “Chick” Evans Scholarship, a full tuition and housing scholarship given to high-achieving caddies. Through this process he learned first-hand the virtues caddying helps to develop in the character of young people. Courtney believes all young people should have the opportunity to caddie. Advocating that earning, networking, and developing discipline through hard work while young will translate into a successful adulthood.  He whole-heartedly believes CaddieNow takes the caddying opportunity to the next level, while providing seamless interaction to the club and golfer.

For the last decade Courtney has worked in corporate finance, serving in analyst and management roles between Bank of America and Accenture. He obtained a BA in Finance from Northern Illinois University, and currently holds the Certified Treasury Professional (CTP) designation. He and his wife Jasmin reside in Chicago.



Terry Wittek

Regional Lead, Palm Beach Florida

Terry’s career in golf began at birth. His family’s business, Wittek Golf Supply, has proudly served the golf community for over 69 years. Today, a Wittek manufactured product can be found on virtually every driving range in North America. 

Terry was an accomplished junior golfer, caddied part time for 3 years at Sunset Ridge CC in Northfield, IL under the supervision of Greg Kunkel and worked for the family golf business until it sold in 2014. Terry made the decision to launch a new career as an Insurance Advocate for the Golf Industry. His research shows that golf courses and golf companies in general are underserved.

Now residing in South Florida, Terry felt the need to build a youth caddie program. He understands the value of caddies…how they provide a better experience for golfers of all skill levels, and how they provide 100% pure organic growth within the golf community.



Janean Murphy

Regional Lead, Houston

Janean has been a Class A member of the LPGA since 2004. After a successful high school and college golf career, she coached The Woodlands High School Lady Highlanders Golf Team to three consecutive Texas State Championships in 2001, 2002 & 2003.  For more than 12 years, Janean has provided exceptional instruction and improved the game of golf for players of all experience levels and ability at clubs such as Houston Country Club, Lakeside Country Club, WindRose Golf Club, Kingwood’s Golf Advantage School and Memorial Park Golf Club.  She is currently the Director of Instruction at Oakhurst Golf Club where she oversees all private and group instruction form adults and juniors.  

Janean wants to bring caddies back to the game of golf and encourage golfers to walk more.  Golf can teach a person so many life lessons and caddying is definitely an aspect of golf that a young person can learn a lot from.