Some say golf is a dying sport. Here are the innovative brands trying to write its comeback story by attracting young players.
On Thursday, the world's best professional golfers will tee off in Oakmont, Pennsylvania, for the 116th U.S. Open. Thousands of spectators will be on hand for the tournament, with millions more watching on television, many wishing their own game were anywhere near as good. While smaller in number than fans of other sports such as football, golf's pool of enthusiastic duffers still adds about $70 billion to theU.S. economy each year, according to industry experts. And yet, some say, golf's got a major problem: It doesn't appeal to millennials.