CaddieNow Unveils Landmark Survey About Golfers Growing Appetite for Caddies

Media Contact:  
Jimmy Ervin
703-623-2229
jimmy@CaddieNow.com

FOR IMMEDIATE RELEASE

CaddieNow Unveils Landmark Survey About Golfers Growing Appetite for Caddies

Research Jointly Developed with Buffalo.Agency Reveals Interesting Profile, Facts about Golfers and Their Adaptability to On-demand Technology

Haymarket, VA (October 12, 2017) – Nine out of 10 golfers consider themselves “intermediate or better” players and more than half have used caddies, according to an extensive, first-ever industry survey commissioned by CaddieNow (formerly Looper Caddies On Demand), the nation’s leading on-demand service matching golfers with caddies.

The landmark CaddieNow research, conducted by Buffalo.Agency this summer, shows 36% of golfers are willing to use an app like CaddieNow, highlighting their appetites for new technology while preserving the use of caddies and other traditional aspects of the game.

Of a targeted field of 330,000 golfers, plus public and private course managers, 1,341 respondents participated in the in-depth study to gauge golf trends and gain insight into industry preferences and attitudes.  The survey found 90% of golfers self-rank their game highly and two-thirds prefer to walk the course (66%).  The data, which is available to anyone to download for free at the company website, also reveals golfers are increasingly using on-demand technology at a time when CaddieNow is expanding across the country.

“Modeled after Uber and Lyft, CaddieNow makes it easy for golfers to book caddies, caddies to find work and courses to offer hassle-free caddie services,” says David Cavossa, Founder and CEO of CaddieNow.  “We commissioned the survey to even better understand those relationships and industry behaviors at large.”

“Caddying was once readily available nationwide and, as health and fitness benefits of walking rounds get more airtime, is back in vogue,” says Rich Katz, Founder and Managing Director of Buffalo.Agency.  “The study informs course operators that a large segment of golfers want the option to take a caddie whenever and wherever they play.”

In addition to “tour-like experiences” and receiving playing tips, golfers also cite someone carrying their bags, significantly more time to focus on their games and youth mentorship opportunities as leading factors in hiring caddies.

Many of the golfers (38%) enjoy playing with younger caddies because it gives them a sense of mentoring the younger generation.  Most prefer to hire high school or college-age caddies, 18-22, rather than Professional or Fore-Caddies.

Key insights from the 36% of golfers willing to use an on-demand caddie app are:

  • 89% ages 35-plus
  • 70% earn more than $100,000 annually
  • 65% play at least one round weekly
  • Willing to spend 28% more to hire a caddie than the entire survey population

A subset of the survey respondents, who are already users of the CaddieNow service, revealed:

  • 75% believe caddies should be offered at all courses
  • 70% play for the competition
  • 90% play golf for the enjoyment

“This is the most detailed analysis ever conducted of the golf industry and caddies,” Cavossa said.  “We wanted to share this information for the betterment of the game and the industry. The insight provided here benefits our partner courses, both public and private, but it can also help everyone grow the game, which is positive and valuable to the entire industry.”

Keeping to its objective of merging tradition with technology, the company is making the survey data available to everyone at no cost at http://caddienow.com/download-study. Plans call for yearly research to follow the caddie phenomenon.

“This is the first survey. It’s a benchmark as CaddieNow is committed to doing this for the industry every year,” Cavossa said.  “We will continue to build on the information annually, this way everyone can track changes and continue to learn from the data.”

CaddieNow recently launched a new app and an updated website as part of its rebranding and name change from Looper Golf, but it remains the same popular, shared-economy app. Founded in 2015, CaddieNow’s stated mission is, “To bring caddies back to the game and make them accessible to golfers of all skill levels at lower cost at almost any course in America.”

The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and entry to multiple courses as caddies.

To use the service, golfers simply download the CaddieNow app and register. CaddieNow is available for both iPhone and Android devices.  Golfers enter the course, date and time they plan to play and receive a confirmation notice from their caddie, who will meet them at the course.  Fees range from $20 - $120, plus tip, depending on the golfer’s desired level of caddy experience.  CaddieNow is a one-time download and available for unlimited use after that.

CaddieNow offers four levels of caddie service, JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER: Junior Loopers for entry-level caddies ages 14 to 16; Loopers for more knowledgeable, but not quite professional caddies; Pro-Loopers for seasoned caddies providing expert advice; and Fore-Loopers for foursomes with carts seeking faster rounds and enhanced experiences.

CaddieNow has agreements with 70+ courses in six states and operates on 30 additional courses for special events.  The numbers in both categories are growing as the service expands to more courses in additional markets.

About CaddieNow
CaddieNow is America’s fastest-growing, caddies-on-demand platform. Founded in 2015 and headquartered outside Washington, DC, its mission is to grow the game of golf through youth caddies and make them widely and easily accessible to golfers of all skill levels at affordable prices.  Available as a free download on iPhone and Android devices, golfers enter the course, day and time they plan to play and receive a confirmation notice from their caddie, who meets them at the course.  The company’s service is operating at almost 100 courses in six states with plans to add more markets in 2018.  It is also used by thousands of golfers at tournaments and special events. For more information go to http://www.CaddieNow.com.

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PGA’s Sandy Cross joins CaddieNow Advisory Board

Media Contact:  
Jimmy Ervin
703-623-2229
jimmy@CaddieNow.com

FOR IMMEDIATE RELEASE

PGA’s Sandy Cross joins CaddieNow Advisory Board

Expert in Diversity and Business Partnerships adds to fast-growing, caddie marketplace’s depth

Haymarket, VA (October 3, 2017) – Sandy Cross, the Senior Director of Diversity and Inclusion at PGA of America, has been named the newest member of the CaddieNow Advisory Board.  Her appointment is effective immediately.

Cross is a nationally-respected, industry professional and an admired advocate of promoting diversity and inclusion in the participation and business of golf.  Since 2014, she has overseen the creation and implementation of PGA programs that increased engagement of women, youth, and diverse populations. 

Based at PGA headquarters in Palm Beach Gardens, Florida, Cross is charged with ensuring diverse and inclusive practices are embedded in the fabric of the organization, with particular emphasis on education and training, workforce diversification, supplier inclusion and community engagement.  She is also responsible for the PGA’s involvement in the U.S. Department of State Global Sports Mentoring Program, which supports the growth and participation of women and girls in sports around the world.   A native of Hamburg, N.Y., she previously served as PGA’s Director of Business Development, fostering partnerships and multi-million dollar agreements between the association and many national, blue-chip companies.

“I am pleased and proud to become a member of the CaddieNow Advisory Board,” Cross said. “I am passionate about making golf more inclusive from a participatory, as well as a workforce perspective. Embracing new technologies and the ‘gig economy’ like CaddieNow is a great way to bring more consumers, especially Millennials, into the game and into the golf industry’s workforce.”

“We are very honored to welcome Sandy to our Advisory Board,” said Dave Cavossa, CaddieNow Founder and CEO. “To have someone of her caliber join our board speaks volumes about our commitment to engage more youth in golf.  We are excited to have her counsel and expertise as we grow and assume a leadership position in golf.”

The Advisory Board provides strategic guidance and support to management for the overall direction of the business.  The board is comprised of experienced professionals representing a variety of perspectives relevant to the CaddieNow mission and business model.  Cross provides invaluable knowledge that will help propel the business in its mission-critical activities in the areas of inclusion and diversity.

CaddieNow is a shared-economy app, in the model of popular ride-sharing services like Uber and Lyft.  The user-friendly marketplace is gaining popularity in the industry given how easy it is for golfers to book caddies, for caddies to find work, and for courses to offer caddie services.

Since it was founded in 2015, CaddieNow’s stated mission has been to bring caddies back to the game and make them accessible to golfers of all skill levels at lower cost at any course in America.  The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and entry to multiple courses as caddies.

To use the service, golfers simply download the free CaddieNow app, which is available for iPhone and Android devices, and register.  After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their looper, who will meet them at the course.  Fees range from $20 - $120, plus tip, depending on the golfer’s desired level of caddy experience.  CaddieNow offers four levels of caddie service: JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER. The company currently has agreements with 70+ courses in six states and operates on 30 additional courses for special events.  The numbers in both those areas are quickly growing.

About CaddieNow

CaddieNow is the nation’s leading virtual service platform matching golfers and caddies.  The company’s mission is to bring caddies back to golf by making them easily accessible to golfers of all skill levels at any course in America.  CaddieNow has created a shared-economy app -- in the model of popular ride-sharing services such as Uber and Lyft -- that pairs golfers who want a caddie with an available looper in their area at affordable prices.  Founded in 2015, CaddieNow is headquartered in Haymarket, VA.  To download the free app or for more information go to http://www.CaddieNow.com.

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LOOPER Caddies On Demand becomes CaddieNow

Media Contact:  
Jimmy Ervin
703-623-2229
jimmy@CaddieNow.com

FOR IMMEDIATE RELEASE

LOOPER Caddies On Demand becomes CaddieNow

New name better conveys service as App gains in popularity

Haymarket, VA (September 25, 2017) – LOOPER Caddies On Demand has changed its name to CaddieNow beginning today.  The popular App, which matches golfers with available caddies, has also undergone a major update as the company continues its expansion into additional  markets across America this Fall and in 2018.

Company officials believe now is the best time to rebrand the virtual marketplace to CaddieNow, as the name better conveys the service at a time when it continues to gain momentum, popularity and growth.  More courses have signed agreements with CaddieNow, including some legendary clubs with existing caddie programs to be announced soon.

“We are excited about the growth and future of our new brand,” said CaddieNow CEO Dave Cavossa, who helped found the company more than two years ago. “We are pleased clubs and courses are reaching out and inviting us to be their partners in providing golfers a better experience.  With our new and improved caddie management software, we have the latest technology right as we continue expanding nationally. 

“In that spirit, CaddieNow instantly connotes what we provide,” Cavossa continued. “Looper was a good name to start with, but it’s an older term and somewhat dated.  We wanted to stay ahead of the curve and CaddieNow easily and quickly reflects who we are.”

CaddieNow launched its new website and app effective immediately today, along with a revised logo as part of the rebranding.  The service remains a shared-economy app, in the model of popular ride-sharing services like Uber and Lyft.  The user-friendly marketplace has gained a following in the industry because it’s easy for golfers to book caddies, for caddies to find work, and for courses to offer caddie services.

Just like when it was founded in 2015, CaddieNow will retain its stated mission: “To bring caddies back to the game and give every golfer at every course the option of taking a caddie.”  The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and access to multiple courses as caddies.

To use the service, golfers simply download the CaddieNow app, which is available for iPhone and Android devices, and register.  After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their looper, who will meet them at the course.  Fees range from $20 - $120, plus tip, depending on the golfer’s desired level of caddy experience.

CaddieNow continues to offer four levels of caddie service: JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER.  The company is currently operating on more than 100 courses.  CaddieNow has agreements with 70+ courses in six states and operates on 30 additional courses for special events.  The numbers in both those categories are growing.

About CaddieNow

CaddieNow is the nation’s leading virtual service platform matching golfers and caddies.  The company’s mission is to bring caddies back to golf by making them easily accessible to golfers of all skill levels at any course in America. CaddieNow has created a shared-economy app -- in the model of popular ride-sharing services such as Uber and Lyft -- that pairs golfers who want a caddie with an available looper in their area at affordable prices.  Founded in 2015, the company is headquartered in Haymarket, VA.  For more information go to http://www.CaddieNow.com.

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LOOPER Caddies On Demand Bringing Caddies Back to the Game

Media Contact:  
Jimmy Ervin
703-623-2229
jimmy@looper.golf

FOR IMMEDIATE RELEASE

LOOPER Caddies On Demand Bringing Caddies Back to the Game

Launch of new app connects everyday golfers with caddies

Haymarket, VA (July 12, 2017) – A new app named LOOPER Caddies On Demand is on a mission to bring caddies back to the game of golf by making them easily accessible to golfers of all skill levels at lower cost on virtually any course in America.

The use of caddies has declined steadily over the past 40 years since the introduction of motorized carts.  Only a handful of high-end private clubs and resort courses offer caddie programs nowadays.  The new LOOPER Caddies On Demand marketplace aims to reverse that trend by matching golfers with available caddies.

Founded in Washington, D.C. in 2015, LOOPER Caddies On Demand has created a shared-economy app, in the model of popular ride-sharing services such as Uber and Lyft.  This new user-friendly platform is disrupting the caddie industry by making it easier for golfers to book caddies, for caddies to find work, and for courses to offer caddies services.

“The days of the caddie master presiding over a shack of caddies waiting and hoping to get a bag assignment are over,” explains LOOPER Caddies On Demand Founder and CEO Dave Cavossa.

“The old, traditional caddie model is inefficient and too costly today for most courses and customers,” Cavossa said.  “It wastes the time of caddies with no guarantee of work. It also requires too much money and time staffing and managing caddies rather than allowing course staff to focus on serving their golfers.”

LOOPER Caddies On Demand offers a quick, easy and less costly way for golfers to book a caddie and allows courses to provide a premium service at no cost to them operationally.  Golfers simply download the LOOPER Caddies On Demand app, which is available for iPhone and Android devices, and register to start using the service at participating courses.  After golfers enter the course, the date and the time they plan to play, they receive a confirmation notice from their looper, who will meet them at the designated course.  Fees are cheaper too, ranging from $20 - $100, plus tip.

LOOPER Caddies On Demand currently offers 4 levels of service: JR LOOPER, LOOPER, FORE-LOOPER and PRO-LOOPER. The costs vary depending on the golfer’s desired level of caddy experience.  The virtual service platform is completely customizable for each course’s needs. Every course can choose the offerings and pricing that best serve its golfers.

With a stated company mission to bring caddies to the game, their goal is to engage the youngest generation in the process.  LOOPER Caddies On Demand’s Co-founder and Head of Caddie Enrichment is Mike Aldrich, who previously served as the PGA Player Development Manager for the Greater Washington, DC area.  According to Aldrich, “Caddying provides immediate income, a chance to play great courses and opens networking opportunities that can help with future careers.  For youth, it’s our mission to provide them with an entry to the game and keep them involved when they become adults. The lifetime impact can be immeasurable.”

By creating this new technology, LOOPER Caddies On Demand has made it easy for either youths or adults to become caddies.  Candidates can sign up and register online.  Each caddie becomes certified through a four-step introductory process with video and on-course orientation that can prepare someone in just hours.

LOOPER Caddies On Demand currently has agreements with 70+ courses in six states and has operated on 30 additional ones for special events, and both lists are growing.  LOOPER Caddies On Demand has expanded quickly into new markets, including Philadelphia, San Francisco, Cincinnati/Dayton, Richmond and South Florida. Myrtle Beach and Dallas/Fort Worth are next.

About LOOPER

LOOPER Caddies On Demand is the nation’s leading virtual service platform matching golfers and caddies.  The company has created a shared-economy app -- in the model of popular ride sharing services such as Uber and Lyft -- that pairs golfers who want a caddie with an available looper in their area at reduced prices.  Founded in Washington, D.C. in 2015, LOOPER Caddies On Demand is headquartered in Haymarket, VA.  For more information go to http://www.looper.golf/.

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5 Businesses Saving the Golf Industry From Extinction

Some say golf is a dying sport. Here are the innovative brands trying to write its comeback story by attracting young players.

On Thursday, the world's best professional golfers will tee off in Oakmont, Pennsylvania, for the 116th U.S. Open. Thousands of spectators will be on hand for the tournament, with millions more watching on television, many wishing their own game were anywhere near as good. While smaller in number than fans of other sports such as football, golf's pool of enthusiastic duffers still adds about $70 billion to theU.S. economy each year, according to industry experts. And yet, some say, golf's got a major problem: It doesn't appeal to millennials.

Read full article at Inc.com »