Executive Team

David Cavossa
Founder and CEO of CaddieNow

Mr. Cavossa is the Founder, CEO, and ‘Chief Caddie Master’ for CaddieNow. He is a life-long golfer and caddied as a teen. He believes all golfers should have the option of taking a caddie at any course they play, on any day, for a reasonable price. He is also committed to growing the game of golf with the critical 14-20- year-old age group which the golf industry is currently working to attract. Prior to CaddieNow Dave led small, medium and large businesses during 15 years in the telecom industry.  During his eight years at Harris/CapRock Communications Mr. Cavossa served in multiple leadership roles including Vice President, General Manager of Harris CapRock's Government Solutions business unit where he oversaw the direction and growth of a $200M+ business. He also served as VP, Sales and Business Development, VP, Operations and VP, Government Affairs.  Previously, Mr. Cavossa spent six years at the Satellite Industry Association (SIA), where he led the trade association as Executive Director. 


Jacob Ward
Lead for Technology at CaddieNow
CEO of Application Developer's Alliance

Jake's career has led him to all corners of the innovation industry, including as the founder and CEO of the Apps Alliance and DevMode Strategies, but his obsession with golf takes him to the course as often as possible. Because the most inspired ideas are always at the intersection of experience and passion and most frequently brought to life by groups of people spurring each other on, Jake is a proud co-founder and consumer of CaddieNow offering marketing advice, technical expertise, and moral support as a great idea develops into a great service and an even better company. Jake is a graduate of Wheaton College and Northeastern University and lives in the Washington D.C. area.



Mike Aldrich
Co-Founder, Chief Operations Officer (COO) and Lead for Caddie Development and Enrichment
Player Development Manager at PGA of America

Mike believes that recreation is vital for human fulfillment, that golf is one of the great forms of recreation, and that golf is best experienced with a youth caddie on your bag. Mike is a PGA Certified Member, a status that less than 1% of PGA Members have achieved. Mike started playing golf in his hometown of West Hartford CT at 7 years old with his father and grandfather. He birdied his 6th hole of golf to kick off his competitive golf career. Mike worked as a green-grass PGA Professional for 20 years, with a track record of driving participation and revenue. Five years ago, Mike was hired by the PGA of America to consult with his fellow PGA Professionals and help them increase consumer engagement in the game of golf.     


Jimmy Ervin
Chief Experience Officer at CaddieNow
President & CEO at Velocity Communications

Jimmy Ervin has over 20 years of experience in the marketing and communications industry. He began his career on the client-side while serving as Vice President of Communications for a national franchise company. In 2003 Mr. Ervin founded Velocity, a sales and marketing consultancy, which assists brands with experiential marketing and strategic growth programs. Mr. Ervin holds a BA in Economics from the College of William & Mary; and is active in the event marketing industry serving on the board of the Corporate Event Marketing Association and as a speaker at local universities. He is passionate about supporting youth focused causes and works with many organizations dedicated to youth initiatives including the Tiger Woods Foundation, The Washington Nationals Youth Baseball Academy and Spark the Wave. Mr. Ervin is a lifelong golfer and lives in Washington, DC with his wife and three children.


Paul Ratcliffe
Legal Counsel at CaddieNow
Partner at Attentive Law Group

Paul is an experienced Corporate, Intellectual Property, and Litigation Counsel delivering critical legal advice and guidance to individuals and companies of all sizes.  He primarily counsels technology companies in the areas of complex agreements, dispute resolution, software licensing, joint developments, patent and trademark prosecution and development, technology in and out licensing, partnerships, brand management, IP Plans and implementations, and IP legal strategies. Paul has had several entrepreneurial ventures as he was the CEO & Co-founder of Invequity Inc and CEO/COO of Patents.com. He also served as an adjunct professor with the Catholic University Columbus School of Law which also happens to be his alma-mater.


Shannon Kneisler
Marketing Manager
Regional Lead, Texas

Shannon has been in the golf industry for over 25 years as a LPGA Tour player, LPGA Class A instructor, writer, speaker, marketing consultant and golf business owner.   Shannon found success quickly at the age of 14 when winning her first Junior Golf Tournament only three weeks after holding a club.   She credits her late father, Roger, in having the largest influence on her love for the game, he was even her tour caddie at times. Having a natural swing lead to receiving a NCAA Division 1 Golf Scholarship eventually competing on the LPGA Tour until a near fatal car accident changed her path.  Unable to play competitive golf again redirected Shannon’ s efforts to her business and marketing background.  She has supervised a cross-functional team of marketing/creative directors, circulation multi-channel web, advertising strategies and operations.  

Shannon believes so much in the CaddieNow mentoring aspect, especially youth who want to caddie.  Her hope is golfers will not only enjoy their CaddieNow experience but they can invest into the youth, giving them a chance to hustle and work.   

For the past fifteen years Shannon has traveled to over 80 countries sharing her comeback story and giving golf tips.

Her husband, Matthew, and four-year old son, Boaz, live in Fort Worth, Texas.  

Dan Donohue
Regional Lead, Pennsylvania and New Jersey

Dan started caddying at the age of 12 at Whitemarsh Valley CC in Lafayette Hill, PA.  He stayed there through High School and College then went to work in the golf retail business for Somerton Springs Golf throughout the 90's.  In 1996, Dan went on to the Senior PGA tour to caddie for the year and worked for many high profile professionals such as Gibby Gilbert, Gay Brewer, Lee Elder, Tommy Jacobs, Don Massengale and a few others. In October of 2000, Dan passed the PGA Players Ability Test and returned to Whitemarsh Valley CC as an Assistant Professional.  In 2004, the job of Director of Outside Operations (Caddie Master) became available and he was chosen to take over that role, where he stayed until 2013.  A decision was then made to spend more time with his young family and he decided to leave "the best job, at the best club in the Section" to start his own business and teach part-time at Ravens Claw Golf Club in Limerick, PA.  Dan's father and uncles were all caddies and golfers in the Philadelphia Section throughout their lives and his father still works on the Champions Tour at the age of 85.  "Caddying is in my blood, and I look forward to bringing it to the next level of convenience for the golfers, the clubs, and especially the loopers."

Terry Wittek
Regional Lead, Florida

Terry’s career in golf began at birth. His family’s business, Wittek Golf Supply, has proudly served the golf community for over 69 years. Terry Wittek and his family have worked tirelessly for decades to leave the game better than they found it.

Starting in 1946 with the invention of the mechanical ball retriever, this simple machine had an immediate impact on golf giving rise to the stand alone driving range which gave everyday people a place to try golf for the first time. Today, a Wittek manufactured product can be found on virtually every driving range in North America. 

Terry was an accomplished junior golfer, caddied part time for 3 years at Sunset Ridge CC in Northfield, IL under the supervision of Greg Kunkel and worked for the family golf business until it sold in 2014.

Before the sale of the family business, and after discovering some abnormalities with the company’s insurance, Terry made the decision to launch a new career as an Insurance Advocate for the Golf Industry. His research shows that golf courses and golf companies in general are underserved.

Now residing in South Florida, Terry felt the need to build a youth caddie program similar to what you see in the Chicagoland area. He understands the value of caddies…how they provide a better experience for golfers of all skill levels, and how they provide 100% pure organic growth within the golf community.